Proximity MarketingiBeaconEddystoneGeo FencingPush Notifications
Open your business up to a whole new world of customer engagement & marketing.
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Here’s what we offer for proximity marketing.
iBeacon is the name for Apple’s technology standard, which allows Mobile Apps (running on both iOS and Android devices) to listen for signals from beacons in the physical world and react accordingly. In essence, iBeacon technology allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location. The underlying communication technology is Bluetooth Low Energy.
Eddystone is an open source platform launched by Google that enables contextual and proximity based experience delivery to users with the help of beacons. Eddystone beacon-enabled apps now have more options than ever. Eddystone is a completely new method of broadcasting BLE data from beacons, created by Google but open to extension by the Internet at large. It embraces what iBeacons can do, and adds even more real-world context to it.
Geofencing is a location-based service that sends messages to smartphone users who enter a defined geographic area. Many businesses use geofencing to simply send special offers to customers when they walk or drive near a business’s location. Beyond that, however, lays a ton of variety. For example, real estate agencies can send push notifications to possible buyers when they come near open houses, and bands can send messages to fans when they walk by a concert venue the band will be performing at soon.
A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. They can do a lot of things; for example, they can show the latest sports scores, get a user to take an action, such as downloading a coupon, or let a user know about an event, such as a flash sale. Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app.